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All items from Dedicated are made of sustainable and low impact fabrics that are comfortable to wear. Check out our Take It Slow selection of this urban street style brand.

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      Ethically made

      Natural fibers

      Innovative materials


      Read more about our values

      Swedish streetwear brand Dedicated

      Dedicated is a Swedish brand founded in 2006 by a group of friends. They felt that there was not yet a streetwear brand on the market that was committed to better working conditions and a smaller carbon footprint. They therefore created the brand Dedicated to fill that gap. The brand wants to show that fashion can be different; honestly and responsibly. According to Dedicated, it's a matter of mindset and seeing the bigger picture. Dedicated has a young urban style, from which we select the real Take It Slow items.

      Materials Dedicated

      Dedicated uses a variety of sustainable materials. For example, they have been working exclusively with organic cotton since the beginning in 2006. The farming process uses up to 91% less water, 62% less energy, and emits 46% less Co2 compared to conventional cotton farming. All of Dedicated's organic cotton is GOTS certified. This means that no toxic chemicals have been used. Dedicated also uses recycled polyester. This way they bypass the oil extraction needed to make new polyester. That production uses 59% less energy and emits 32% less Co2. It also saves a considerable amount of water. In addition, Dedicated uses Tencel™ Lyocell. This environmentally friendly fiber is made from wood pulp. Tencel™ is produced in a closed-loop system, which means that 99% of the solvent is reused. It is obtained from trees grown on farms-so don't worry, there are no old forests to damage.

      Manufacturing Dedicated

      At Dedicated, they only work with suppliers who share the same values as they do. The suppliers are certified by reliable and legitimate social standards. This means that the factories that work for us must undergo an audit that confirms basic social standards. They are also visited regularly to maintain a strong relationship and ensure that they understand and sign the special Code of Conduct for Suppliers V02. Dedicated's clothing is mainly produced in China and India.

      Quality marks

      Dedicated believes it is important that they work with reliable and credible certifications. This is because it shows that they are serious about their sustainable mission. Besides certificates for the materials they use, they also have several certificates that verify their social standards. Dedicated's materials have a Fairtrade license, a GOTS certificate and are PETA Vegan Approved. They also have GRS certification, SA8000 certification and have been assessed by the non-profit company WRAP on 12 principles.



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      Take It Slow 9.7 / 10 - +300 Reviews @ Kiyoh
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