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Basic Apparel | Sustainable basics

Basic Apparel | Sustainable basics

Do you like a Scandinavian look? Then you've come to the right place with our Basic Apparel selection.

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9 Products

Seen 9 of the 9 products


Ethically made

Natural fibers

Innovative materials

Recycled materials

Read more about our values

Basic Apparel: Danish brand with Scandinavian look

Basic Apparel was founded in Denmark in 2013 by Camilla Balle. Her idea was to create garments that would be worn over and over again. The garments that you keep grabbing out of your closet because you feel most comfortable in. The brand has a clear Scandinavian look: beautiful basic items with few details, made of good quality and have fair prices. On the logo of the brand you can also see an old rune from the Viking era. In this way the brand shows that they are proud of their Scandinavian roots. Basic Apparel wants to go against the tidal wave of Fast Fashion, and instead create Slow Fashion. Clothing that lasts more than one season.  

Sustainable production family business in Turkey

Each garment is designed by Basic Apparel itself. It is produced in places that are safe enough to travel to. Basic Apparel therefore visits the factories several times a year. In this way they are sure that the working environment and the clothing meet all the standards. The factory also has to document the safe and fair working conditions. The majority of the Basic Apparel collection is made in a factory in Turkey that is a real family business.  

Sustainable Materials

Basic Apparel uses beautiful sustainable materials that last. For example, they mainly use organic cotton (GOTS certified), Tencel™, Ecovero™, recycled polyester and responsible wool. Responsible wool from the Basic Apparel collection comes mainly from responsible farms. At these farms, animal welfare is really important. The animals must be kept free from hunger, thirst, discomfort, fear, pain, injuries and diseases. They must also have enough freedom to move around naturally.  



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